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The history of cars in Torino has developed along two lines. Our region has been mass, producing cars for a century, yet has never stop fuelling hotbeds of creativity, craftsmanship and technology expressed in one, offvehicles, prototypes and dream cars. There are many powerful car districts in the world, in the United States, Japan, Korea, Germany and France, but never has there been an entrepreneurial and socio-economic phenomenon as in Torino.
Alongside the manufacturing and mass production tradition, all the brands and the great masters, some who have disappeared, some forgotten, most not known to the younger generations, have offered their vision of pure beauty, free of the restrictive standards demanded by the production chain.
This search for new style categories of future cars that designers have driven forward since the Second World War shows how their formal proposals have been underpinned by ingenious tech, nological insight, often preceding and provoking change.