| Stock Code: B9813B | | Publisher Code: BW79955 | | ISBN 13: 0947079955 | | Pages: 250 | | Illustrations: Soft Bound, b/w ill |
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Since the launch of the original XK in 1960, the Ford Falcon has carved a reputation at the forefront of Australian automotive engineering. Building on five decades of engineering excellence and innovation, the BA Falcon has led a stunning resurgence of the Blue Oval brand since its September 2002 launch.
From the first glimpse of the sleek and stylish exterior, the BA was recognised as a major step forward. New engines, including a locally designed and developed turbocharged six cylinder engine, new features, new suspension, new interiors and an aggressive marketing campaign all combined to contribute to Falcon regaining its sales momentum. And that was before the launch of the new GT - a nameplate we were determined to reintroduce only when we were satisfied we had a vehicle worthy of the legendary GT badge.
In 2002 Falcon not only took out the prestigious Wheels Car of the Year title, but also Australia's Best Cars Best Family Car (Futura) and Best Sports Car under $57,000 (XR6 Turbo). 2003 saw a repeat victory for Ford in Australia's Best Cars, with the entry level XT winning the Family Car award. 2003 also marked a return to leadership on the race track, with Marcos Ambrose piloting the BA Falcon to the V8 Supercar driver's championship. |
