Description
By: Paul Veysey .
The development of product placement in marketing is well illustrated. Why did the Mustang appear in so little publicity for Bullitt? Where was the Mini in most of the world's publicity for The Italian Job? Why wasn't the Alfa Romeo Dueto prominent in the advertising of The Graduate?
The book doesn't provide intricate plot lines or vast cast lists; there are many reference works, both in books and on-line that supply this detail. Instead it shows how different countries promoted the same movie and give a brief guide to buying posters of movies safely. Primarily this is a book to wallow in, beautifully photographed artwork is guaranteed to bring back memories of favourite cars in movies and gives a fascinating insight into the evolution of cinema, marketing and the automobile.
With 250 pictures of rare original and a star rating system for rarity this is a beautiful book to browse, and a valuable investment guide.
Features
- The first book ever devoted to movie posters featuring cars
- Posters from worldwide cinema
- Star rating system for rarity of poster
- NO tedious and opinionated plot dissection!
- Many posters not even enthusiasts will have seen
- Simple explanation of poster terminology
- All illustrations are of originals, not reproduction posters
- Star rating serves as investment guide
- Wonderfully nostalgic – a real feel-good book
- Movie posters bring colour, beauty, memories, and serious investment potential - this is THE guide
- Never before has the car in cinema been so vividly brought to life
