Description
Author: Christer Olsson and Henrik Moberger, Hardbound, 256 Pages, ISBN: 9783907150580, First English Edition, 1995 - **Second-Hand book in excellent condition !**
The badge bearing the legend 'Volvo Gothenburg Sweden' pictured on the front cover was that used on he first Volvo car - the 0V4.
Even when the car was introduced in 1927, Volvo had its sights set on markets further afield than Sweden; indeed, as an open-top model, the OV4 might have been an ideal car in warmer climes! In the course of time, Volvo did extend its activities southward and beyond.
However, the road was long old winding - and the products were not always cars.
Two knowledgeable and inspirational guides, Thrister Olsson and Henrik Moberger - both journalists with first-hand experience of Volvo - take the reader on a journey from Gothenburg, where the company had its beginnings, into the wide world which is now its marketplace.
The book deals with all aspects of Volvo's history, from its wide and varied range of products, its personalities and commercial affairs to its safety philosophy and concern for the environment - all interwoven in a rich tapestry illustrating the story of a world leader in the transportation industry.
Join them on this fascinating odyssey.
The products are described in the body text and Illustrations, supplemented by 'colour-coded' information panels dealing with other areas of general interest.
These are:
Beige: Commercial affairs
Yellow: Personalities
Blue: Trademarks and company acquisitions Safety and ergonomics
Green: Environment
Grey: Production plants and facilities
