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Holden Our Car 1856 - 2017 (Will Hagon, Toby Hagon)

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  • Holden Our Car 1856 - 2017 (Will Hagon, Toby Hagon) (ISBN: 9781743539019)
  • Holden Our Car 1856 - 2017 (Will Hagon, Toby Hagon) (ISBN: 9781743539019)
Macmillan
US$46.19
Stock Code SKU:
9781743539019
Condition:
New
Weight:
2.00 KGS
Availability:
Usually despatched the same day from Sydney Australia
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 Product Description

A book by Toby Hagon & Will Hagon, ISBN: 9781743539019, Hardcover, 288 pages,  First Edition, August, 2016

Built in Australia. By Australians. For Australian condition. For Australian Families.

Holden is our car - a symbol of our pioneering spirit and a vehicle for our dreams. This Beautifully illustrated tribute tells the inside story of how Holden changed Australia Forever.

For more than 150 years the Holden name has helped shape Australia's culture - first as a saddlery supplying a frontier nation with leather goods for horses, then as engineers making machinery and munitions for the war effort, and finally - and most famously - as motor car manufacturers, helping us to explore our country in style and comfort.
Yet when Holden announced it would cease building cars in Australia after 2017, the four-wheeled heartbeat that has driven Australians for generations stopped dead.
Holden: Our Car explores and explains the
dramatic rise and fall of Holden's empire.
Written and researched by father and son Will and Toby Hagon, drawing on scores of interviews with Holden insiders and featuring unseen imagery as well as rare access to the Holden visual archive - a
treasure trove of iconic artwork, advertising, photography and conceptual designs - this is the incredible story of Holden: Our Car.

When Holden announced it would stop building cars in Australia, a four-wheeled heartbeat stopped. After all Holden is our car, an iconic brand whose rise echoed that of our nation. Holden had evolved from a saddle business servicing a frontier nation to a motoring empire building Australian cars for Australian conditions owned by over 50% of Australian families.

It didn't matter that Holden had been owned by America's General Motors for 80-plus years, or that most of its cars had been imported for decades. Holden was Australia's car and every one of us had a connection to the brand, to its cars and to its place in shaping our culture. The closure of Holden's manufacturing headquarters in 2017 means the end of the Australian motor industry as we've known it for nearly 120 years. But it's also the end of the road for the dreamers, designers, engineers and passionate car people who made the hundreds of Holden models inspired by this big, tough land. For all the international car brands on our streets today no one ever displaced Holden as the Australian car.

Lavishly illustrated with never-before-seen photos, artwork, advertising and design sketches from the Holden archive, this book takes us deep inside the rise and fall of Holden, our car.

Synopsis

For more than 150 years the Holden name has helped shape Australia's culture - first as a saddlery supplying a frontier nation with leather goods for horses, then as engineers making machinery and munitions for the war effort, and finally - and most famously - as motor car manufacturers, helping us to explore our country in style and comfort.

Yet when Holden announced it would cease building cars in Australia after 2017, the four-wheeled heartbeat that has driven Australians for generations stopped dead.

Holden: Our Car explores and explains the dramatic rise and fall of Holden's empire.

Written and researched by father and son Will and Toby Hagon, drawing on scores of interviews with Holden insiders and featuring unseen imagery as well as rare access to the Holden visual archive - a
treasure trove of iconic artwork, advertising, photography and conceptual designs - this is the incredible story of Holden: Our Car.

 

About the Authors:

Will Hagon and Toby Hagon have a combined 70 years of experience in the automotive industry. Will has worked for two car companies and, later, as a commentator, broadcaster and journalist for more than 50 years. Toby is a former motoring editor at Fairfax Media and has worked on various publications, including WheelsMotor and Auto Action.

Contents

1 HORSEPOWER: THE BEGINNINGS OF HOLDEN 6
2 GM MUSCLES IN 16
3 AUSTRALIA'S CAR 28
4 THE V8 LEGEND 52
5 THE MISSING INGREDIENT 66
6 AUSSIE PERFORMANCE, SCOTTISH TWIST 76
7 CRACKING THE TONNE 100
8 DESIGNING THE LION 110
9 KING OF THE MOUNTAIN 126
10 ANCIENT RIVALRIES AND SHOTGUN WEDDINGS 140
11 HOLDEN'S KOREAN EXPERIMENT 150
12 AUSSIES RULE 166
13 THE GERMAN WHO SHAPED HOLDEN 170
14 THE CAR THAT COULD HAVE BEEN 180
15 CONCEPT STARS 188
16 THE LEGEND OF THE MONARO 204
17 A BILLION-DOLLAR GAMBLE 214
18 THE HOLDEN EXPORT DREAM 226
19 BLINDED BY LARGE CARS 234
20 WHERE IT ALL WENT WRONG 244
21 11/12/13: END OF THE ROAD 252
22 THE FUTURE 260
Timeline 270
Picture Credits 274 Index 276

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