By: Sam Roberts .
The fascinating account of the conception, development, production and assembly of the first Ford designed specifically for a market outside the United States.
In-depth research by the author - particularly in Dearborn, U.S.A., the car's birthplace - has allowed him to relate the full story of why the Model Y was necessary, its speedy introduction, chequered first year and development into the market leader in Great Britain The background to each of the Ford plants where the car was manufactured and assembled, in England, Europe and the British Empire, is described too, highlighting the Model Y's successes and failures in a world hit by the Great Depression and political turmoil of the 1930s.
The manufacturing and procurement management techniques employed at Dagenham enabled the Model Y Ford Popular to be the only saloon car sold at the remarkably low price of .E100, setting a benchmark for other manufacturers throughout Europe.
An essential reference for Model Y enthusiasts and those with an interest in the Ford Motor Company in the first half of the 20th century, this heavily illustrated (over 250 photographs and illustrations) book relates the story of a milestone car which changed the course of automotive history forever. Detailed technical specifications and production records are included.
- The definitive international history of the Ford Model Y.
- The Model Y was the first Ford specifically designed for markets outside the USA, Ford's first 'world car.'
- With its art deco styling the Model Y was the first 'streamlined' mass-production car in Europe & the first £100 saloon.
- The Model Y captured half the British small car market in 1935, profoundly affecting Austin & Morris.
- 165,000 complete cars were built in Dagenham between 1932 & 1937, plus 30,000 rolling chassis for other markets. The Model Y was also built in Canada.
- The author is Chairman of the Ford Y & C Model Register.
- High quality artpaper production, heavily illustrated.